Esela was conceptualized over 30 years ago as its founder Alese fell in love with fundamental beauty, true fashion and personal authenticity.
She developed the Esela Philosophy based on loving looks that accentuate natural beauty rather than fixating on flaws and using products that cover our unique selves. This is about being authentically you, while optimizing the things that make you your best.
Alese has made it her life’s mission to try and evaluate most top products, searching for solutions and remarkable ingredients to achieve her philosophical goal. She found that every region and country around the world has their own remarkable products and ingredients. She also realized every generation has identified its own unique products that truly work. In some cases, we are rediscovering these solutions. From the proved success of Retinol and its potency for 20-30 years and recent protection against the modern toxins and elements.
Searching among the most elite and hidden spas and treatment clinics starting in New York, then to France, the Polynesian Islands, Middle East, Brazil, Germany to the U.K., She has traveled the world identifying the best products and secrets from among the clutter. She has found that there are a common set of core ingredients. We have bought a composite of absolute best elements in a few simple, clean Esela products that are powerfully effective.
Our mission is to enhance the natural beauty of every woman by delivering the best skincare the world has to offer.